Content Strategy vs Content Marketing
What's the difference between content strategy and content marketing? Content strategy and content marketing are related but plain concepts. Content strategy refers to the planning, development, and management of content that is intended to meet specific business goals. It involves identifying the target audience, defining the messaging, and determining the types of content that will be most effective in achieving the desired outcomes. Content strategy may also involve determining the best channels and formats for delivering the content, as well as establishing guidelines for creating and publishing content that is consistent with the brand's voice and values. Content marketing, on the other hand, is a specific type of content strategy that focuses on using content to attract and engage an audience, with the ultimate goal of driving profitable customer action. Content marketing involves creating and sharing content that is valuable, relevant, and consistent, to build and maint...